What Marketers Can Do Right Now in the Age of Coronavirus: A Letter From Ann Handley

Hi, friend. Elbow-bumps and air high-fives to you.

You’re used to Marketing know-how and strategy here. So the tone and format of this article/letter probably feels a little different to you today.

That’s because these are unprecedented times. This is not business as usual.

I’m supposed to be on a plane flying back from Chile right now. You probably aren’t doing what you expected to be doing this week, either.

Things have changed rapidly, haven’t they?

* * *

Two weeks ago I was at an event in San Diego with 4,000 others. Handshakes. Hugs. Socializing was not distant. Now—literally days later—I’m freaked out when the pizza guy tries to hand me back my change.

It’s hard to know what to do. We have a vague stress about everything and nothing as we sit at home in our athleisurewear.

* * *

In San Diego, I delivered a mainstage talk: Slow Down to Speed Up (#SDSU).


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