When it comes to Instagram profile types, while basic features around posting remain the same, they certainly differ when it comes to tools and additional features.
There are three types of Instagram profiles: personal, creator and business. While the names are pretty self explanatory, they do all offer different things.
Getting your profile type right is key in determining your Instagram strategy and will align with what you are using your profile for.
To help you choose your perfect profile match, we’ve broken each profile type down, explained the pros and cons of each and clarified who needs which type. We have also included a quick guide on how to switch between the three account types.
Not interested in an Instagram strategy? Chances are the personal profile is for you.
A personal Instagram profile is just as the name suggests – for personal use. This fuss-free option is for people who use Instagram at the most basic level, to connect with their friends and families and share whatever they’d like.
For those who don’t focus on curated content, have no interest in monetizing their posts and aren’t selling a product or service.
This profile type is where the wholesome roots of Instagram began and really is for those who just want to have fun and connect with people on the platform.
The newest profile on the block, Instagram recently rolled out the Instagram creator account.
Creator profiles are best for influencers, public or notable figures, and all types of content creators.
It is a step up from a personal profile and down from a business account.
In a smart move by Instagram, they introduced this account type to further separate normal users, influencers and businesses.
This not only makes it easier to create and manage branded content and influencer-brand partnerships, but it also increases the transparency of Instagram marketing.
As mentioned, if you’re an influencer, public or notable figure, or a content creator then this is the account type for you. It is great if you are trying to grow your account and increase your Instagram presence.
You’ll need this account type if you want to monetize your content or work with brands.
The insights give you an ideal way to better understand what content is working on your account and what is resonating with your followers.
Business accounts are most closely related to creator accounts and are the cream of the crop when it comes to features that will help with brand management, conversions and marketing.
Having a business profile makes your brand look professional, trustworthy and verified. It also acts as another touchpoint for your business and another place where your customers can see and contact you.
A business profile helps you to grow your Instagram presence and in turn grow your brand and business.
If you have a brand that offers products and/or services and want to use Instagram as a strategic tool, then this is the account type you need.
Further to this, if you want to run ads or promoted posts through Instagram, you’ll need to set up a business profile. It is also a helpful tool when working with influencers or creators.
The insights give you an ideal way to better understand what content is working on your account and what is resonating with your customers, helping you build your brand.
Luckily for all those commitment-phobes out there, you can easily switch between the three, meaning you can play around until you find the profile that suits you best. However, keep in mind that if you switch accounts back to personal, you will lose content from your promotions and you’ll no longer have access to your insights.