Max Prin is the head of technical SEO at Merkle and I pulled him aside at TechSEO Boost to have him talk to me about SEO.
He moved from France to Boston in 2011 and his first job was to create content for SEO purposes. Then Google released the Panda algorithm a few weeks after he started that job and then he lost that job. So he learned SEO very quickly in a very hard way. He has been at Merkle for six years or so, along with a nice crew of SEOs at that company.
Max built technicalseo.com where he builds useful SEO tools for technical SEOs. It is free for any SEO to use. Merkle owns it but they encourage him to continue building it out. When building these tools it helps you do SEO better by understanding the challenges Google and other search engines have with crawling, indexing and maybe ranking.
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Forum discussion at YouTube.