We held our first educational webinar about communications during this time of uncertainty. We heard from an awesome panel of experts including Meg Coffey, Hugh Stephens, Anne Shae and Matt Rosich.
Catch the video replay of the entire session at the bottom of this post.
Here are the questions and key takeaways that we learned:
Q: In terms of speaking to an audience and taking a leadership role or engaging a community, what is the difference between “taking advantage” of the situation and “gaining an advantage” in the situation?
Q: When the world eventually returns to normal, every single man and his dog will be shouting to get that business and get trading up and running. What would you recommend the best way to approach this so you don’t disappear in the noise and be relevant.
Q: When your audience doesn’t know much about your business or you haven’t built that community yet, what do you recommend in terms of starting that dialogue during this time?
Q: For those businesses that are unable to pivot as quickly as others (no deliveries and takeaways), and have gone into temporary closure (such as food and bev). What branding / messaging should they be communicating if they’re closed?
Q: How do we negotiate cancelling or rescheduling our ads?
If you’d like to watch the whole 40 minute session, you can check it out below. (Minor stuff up with the recording having the speakers so small, we will fix with the next webinar!).
To register for our upcoming webinars, click here.