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The Marketing Agency Attributes Clients Value Most

Brand marketers say creativity and responsiveness are the attributes they value most in agencies, according to recent research from Ascend2.

The report was based on data from a survey of 257 marketing professionals who work with agencies.

Respondents say the attributes they desire most in agency partners are creativity (55% cite it as an attribute they value), responsiveness (54%), execution (46%), innovativeness (41%), project management (26%), collaboration (26%), and data management (24%).

Client-Agency Challenges 

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