The Anatomy and Current State of Programmatic Advertising [Infographic]

Programmatic advertising uses technology to automate media buying: Advertisers bid in real-time for a specific audience, and the highest bidder wins the impressions that are up for auction.

That real-time-bidding (RTB) process takes a mere 100 milliseconds.

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By manage on 28 Apr 2020 0 Categories / Marketing Strategies

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