Email marketing remains one of the highest-ROI marketing strategies, in part because of how easy and inexpensive it is to create a campaign, but if you’re designing and sending emails on a frequent basis, you’ll need additional support to work efficiently—and maximize your results.
An email template builder grants you several advantages:
Additionally, depending on the email template builder you’re using, you may have access to even more features. Let’s dive into some of the best builders, next.
HubSpot offers a comprehensive, start-to-finish solution for all your marketing needs. You can create a sleek, on-brand email campaign using HubSpot’s drag-and-drop editor, and customize the template to match your brand and align with your goals.
Additionally, you can customize each email depending on your recipient’s lifecycle stage, list membership, or any information in their contact records to ensure each email is designed for optimal conversions. Best of all, the email tool provides top-notch analytics and A/B testing tools so you can continue to refine your marketing strategy over time.
You can get started with HubSpot’s email tool for free. Alternatively, if you’re already a HubSpot customer (professional or enterprise), the email tool is already included.
MailChimp is one of the top names in email marketing, in part because of its accessibility. It’s super easy to learn and build your first few email templates, and you can get started right now with a free plan. As you scale your business, you’ll find additional options, features, and tools for your needs.
MailChimp offers a free plan that provides basic templates, marketing CRM, surveys, and even website creation. At $9.99 per month, you’ll get additional support, custom branding, A/B testing, and all email templates.
To get access to custom templates, retargeting ads, and better audience insights, you’ll need the Standard plan at $14.99 per month. Advanced plans, including a Premium tier at $299.00 per month, are also available, and offer features like advanced segmentation, multivariate testing, and more.
BEE Free is a free online email editor that has been used by more than a million people. In just a few clicks, you can get started designing your first email template — or use one of the 150 templates currently available by default. It also offers free design ideas on its own blog.
BEE Free, as you might have guessed, is free. You can drag-and-drop to create emails without even needing to sign up. However, you may eventually want to upgrade to one of three BEE Pro packages, which are targeted to freelancers, marketing teams, and agencies. Pro plans start at $15 per month.
Mosaico.io is an open source email template builder, which is something of a rarity. You won’t find any predesigned templates, as you would with other email template builders, but you will be able to alter the tool however you see fit.
Mosaico is currently completely open source, so you can use it for free. In fact, the entire code base is available on GitHub.
Email Monster is another free email template builder, with a simple, easy-to-grasp approach. You can choose any of its 100+ base kit templates and edit the template as you see fit. You can also install the free Chrome extension if you want to integrate directly into Gmail.
Email Monster is free, with no upgrades or paid plan options available at this time.
AWeber is specifically designed for small businesses eager to get started with email marketing, but who might have trouble knowing where to begin. Predesigned templates, custom designs, and email automation are all available.
Pricing scales based on the number of subscribers you’re emailing. Plans start at $19 per month, which covers you up to 500 subscribers. The top tier, for 10,000 to 25,000 subscribers, is $149 per month. Pricing options for businesses with more than 25,000 subscribers are available upon request. You can also choose to be billed quarterly or annually to reduce your per-month costs.
Unlayer allows you to build email templates from scratch, but also utilize merge tags and embed customizable, dynamic content into the body of your messages. It’s designed for SaaS companies, but could feasibly be used by any industry.
The basic plan option is free. Premium packages are available at $99 for startups, $199 for businesses, and $399 for growing businesses.
Campaign Monitor is primarily focused on email marketing, but has other features you can use for a variety of other marketing and ecommerce purposes. Because it’s designed to work for teams, it’s ideal if you have many people working together on your campaigns.
Pricing varies based on how many subscribers you have. You can get started for free, but if you want access for more features, or if you need more support, you’ll need the Basic plan for $9 per month, the Unlimited plan for $29 per month, or the Premier plan for $149.
Chamaileon.io is a cleverly-named email template builder that allows your team to design emails collaboratively, complete with drag-and-drop mechanics so you never have to worry about coding. You can also design and follow a set email campaign workflow, simplifying your efforts in the future.
The free plan gives you much of what you need as an individual, but as you start adding seats and getting access to more features, the cost goes up. Premium plans start at $20 per month, with the Pro plan at $40 per month, and the Pro Team plan at $200 per month.
Designmodo‘s email builder is designed to bring teams together for the email template building process. You can use it to design emails however you like, then export as HTML, or to a full email service provider like Mailchimp.
For a single user and 10 modules, you can use Postcards for free. Business plans start at $15 per month, and an agency plan starts at $25 per month.
Stripo.email helps you create responsive email templates without any HTML coding skills necessary. It also features innate dynamic AMP support, and a robust testing tool to help you preview your email in more than 90 popular environments, including variants for devices and browsers.
The free plan is all you’ll need to get started. Billed yearly, the Business plan is $125 (or $10.42 per month), and the Agency plan is $400 (or $33.33 per month).
Taxi for Email provides scalable email template creation, as well as the ability to create email workflows. It also allows you to assign various tasks and permissions to your team, so each of your marketers can play a role in perfecting your email campaign.
Taxi for Email doesn’t publish their pricing, but you can submit a short contact form on their website to get a free quote.
SendGrid is an email service that provides support for email template designs — additionally, it offers email functions like automatic shipping notifications and password resets. It also boasts an open API, which you can use to integrate with just about anything.
The basic version of the tool is free, and paid plans start at $14.95 per month for the essentials, or $89.95 per month for the Pro plan. Rates increase as you send more emails per month.
While it’s arguable that some of these email template builders are superior to some of the others, all of them have strengths and weaknesses. The best email template builder will be the one that most closely aligns with your organization’s goals — giving you all the tools you need, at a price within your budget.
When you narrow the list down to a few options, give each one a try (since most of these tools either offer a free trial, or a free version altogether), and get a hands-on feel for which tool might serve your organization best.
Originally published May 29, 2020 7:00:00 AM, updated May 29 2020