How Webinars Can Help Your Customer Retention Strategy in 2020 [IG]

When you first think of webinars, you probably think they’re a great tactic for the first part of the flywheel — attract. While you’d be right, webinars are also a way to delight and retain customers. In fact, 75% of B2B buyers consumed webinar content last year, which makes it a good idea to include webinars in your marketing mix. But I wonder, how are […]