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How Video Consumption is Changing in 2020 [New Research]

In 2020, video is more important to consumers than ever before.

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Do Consumers Actually Engage With In-Stream Ads? [New Data]

In 2020, video outpaced blogging and infographics as the most common content marketing strategy.

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How HubSpot Video Managers Coordinate and Produce Content Remotely

In early 2020, video overtook blogs and infographics as the most used type of marketing content. Around the same time, remote work grew more than ever before. As companies quickly began to pivot to remote workspaces, video marketers were left wondering how they would create content with the same production level as something filmed in a brightly lit studio with professional equipment. Additionally, video creators […]

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Where and How Often Do Consumers Watch Live Video? [New Data]

By 2027, the live video market is expected to surpass $184 billion. And brands are taking notice. By the end of 2018, marketers were using live video as part of their social media strategy. Since then, this number has likely grown as brands continue to use a number of online platforms to stream virtual events, Q&As, and other content that their audiences will value. Although […]

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Which Types of Live Video Are People Actually Watching? [New Data]

In 2019, global internet users watched 1.1 billion hours of live video. That equates to 12,557 decades of online content. And the craziest part? People will probably spend even more time streaming content in 2020. The statistic above is just one of many that shows how popular live video is becoming. And, with any social media or online video trend, marketers are taking notice and […]

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3 Types of Marketing Videos That You Can Make Remotely

In our 2020 State of Marketing report, video beat out common tactics like blogging and SEO as the most heavily prioritized marketing strategy for businesses this year. The growth in video marketing isn’t all that shocking. Today, video is dominating the internet — especially on social media. And, throughout the last decade, social media platforms like Reddit and Facebook have changed dramatically to favor video […]

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The Ultimate Guide to Video Marketing

Brands need a video marketing strategy — this idea isn’t new. What has changed is how important video has become on every platform and channel. Video is no longer just one piece of your overall marketing plan. It’s central to your outreach and campaign efforts … especially your social strategy. Video has absolutely dominated social. HubSpot Research shows that four of the top six channels […]

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6 Fundamental Video Marketing Tips for Every Skill Level

Nowadays, most marketers obsess over how they can amplify their content’s reach as much as possible. More views means more leads and customers, right? While this convention can be true, it’ll only pan out if you optimize your videos for your audience before you optimize them. Resonance is the most important determinant of whether your audience will take action, and your video’s creative is the […]

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25 Live Video Stats Marketers Need to Know in 2020

In the past year or so, live video has quickly become one of the most popular types of online content, especially on social media. Not only is Facebook Live thriving, with one in five videos being live streams, but other major platforms like Instagram, Twitter, YouTube, and — most recently — LinkedIn, have embraced similar features. Aside from the older social media platforms allowing live […]

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How HubSpot Uses Long-Form Video to Build a Brand

Nowadays, video is an undoubtedly powerful marketing tool — in fact, 85% of businesses use video for their marketing efforts, and 88% of video marketers report that video gives them a positive ROI. At HubSpot, our marketing team uses video for a variety of reasons: to engage with our audience on social platforms, to educate our audience on YouTube, and to inspire our audience with […]

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