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Google Cache: How to View Cached Pages

Cached pages is an undeniably useful tool when you come across a web page that is performing poorly, or temporarily down for some reason.

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What is a Web Crawler? (In 50 Words or Less)

I don’t know about you, but I wouldn’t describe myself as a “technical” person. In fact, the technical aspects of marketing are usually the hardest ones for me to conquer. For example, when it comes to technical SEO, it can be difficult to understand how the process works.

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How to Optimize Your Content for Google’s Featured Snippet Box

In the past few years Google have been refining the way that it displays results to users. In particular, Google has been increasing the number of Featured Snippets that it displays for queries. This actually pushes organic results further down the page. So what does that mean for SEOs?

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What is a 301 Redirect, and When Should You Use One?

I moved five times in the last year. And every single time I moved, I forgot to sign up to have my mail forwarded to my new address.

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What is Latent Semantic Indexing & Why Does it Matter for Your SEO Strategy?

If you’re anything like me, you probably read the title of this post and thought, “Latent semantic indexing … wait, what is that?” Latent semantic indexing (LSI, for short) can be an overwhelming and confusing term for anyone hearing it for the first time. Luckily, although it sounds like something that requires a degree in computer science, it’s actually a concept you’re already probably familiar […]

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Google AMP Helps You Make Stunning Web Experiences. Here’s How.

Earlier today, I learned about a type of page that would load “almost instantaneously.” Well, with a rap like that, I had to test this out for myself. So, I went to Tasty, a cooking website, on my desktop and on my phone to test the loading times for each. The homepage for both took one second to load and display. That was impressive. Source […]

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The Plain-English Guide to Meta Tags & SEO

In 2018, HubSpot found 64% of marketers said they actively invest in search engine optimization (SEO).  Good SEO can get you in front of the potential customers who are searching for your products or services, and great SEO can help those users become long-term customers, and even brand loyalists. SEO is a landscape that involves many on-page and off-page factors, and it’s critical to understand how […]

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8 Technical SEO Tools You Should Be Using Today

Most people see search engine optimization, or SEO, as having two parts: on-site optimization and off-site optimization. Both of these having to do with content, keywords, and links, but a lot of the time technical SEO gets overlooked. Many people are either not educated enough about the subject, or get nervous when they hear the word technical. So what is technical SEO? It is essentially […]

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