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Unstructured Data Vs. Structured Data: A 3-Minute Rundown

Most marketers think being data-driven means using web metrics to inform every decision they make. But that’s not actually being data-driven. That’s being Google Analytics-driven. To truly be data-driven, we must remind ourselves of the actual definition of data — all types of information. One of the most insightful types of information is qualitative data or unstructured data. It can reveal your customers’ true opinions […]

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