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10 Best TikTok Tricks to Go Viral in 2022 [+ Examples]

On TikTok, anyone can go viral. But due to its quirky nature, it’s often the most creative or silly videos that skyrocket. Of course, it also helps that TikTok has a massive audience who are super engaged. To increase your chances of being seen, there are a few tips and tricks we recommend you try.  From leveraging trending audio to green screen effects, read on […]

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Why Consumers Participate in Online Communities [Data & Expert Insight]

Online communities are internet groups where people with shared interests interact, have discussions, and form relationships.

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Which Social Media Channels are Gaining and Losing Steam? [New Consumer and Platform Data]

These days, it feels like everyone is on social media. But make no mistake, not everyone is on every channel.

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What will social media look like in the future? Here’s What The Data Suggests

With social media moving at an incredible pace, it always feels like there’s something new around the corner.

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9 Common Mistakes Marketers Make on TikTok & How to Avoid Them

Are you finally giving TikTok a shot? If you’re new to the app, there are a few mistakes you’ll want to avoid at all costs.

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Social Media Marketing: The Ultimate Guide

As I scroll through my Instagram feed every day (cough, cough…multiple times a day), I consistently notice new posts and stories by The Frye Company. I’ve always been a fan of their boots, clothing, and accessories, but I also love the content they share on their Instagram profile. Their posts are on-brand, creative, and aesthetically pleasing. All of their photos have the same filter on […]

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How to Learn Social Media Marketing: 39 Resources for Beginners

Social media is no longer an optional marketing channel — it’s a necessary one. But that doesn’t mean results are a given. When it comes to social media, you’ll either have a lot of success interacting with your customers, or you’ll see little results — and that depends on the level of effort you put into it. For every business that has found success in […]

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15 Essential Social Media Marketing Tips From Beginner to Advanced

One of the most humbling experiences as a marketer is putting out that tweet you just knew would be a home run for your audience.

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How Broadcast Journalism Helped Me Pivot to Social Media Management

Pivoting from a career in broadcast journalism was a big decision for me.

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33 of the Best Social Media Marketing Blogs of 2020

The great thing about the internet is that it’s full of brilliant marketers sharing great information — all for free. Social media is no exception. If you have some extra time in your week to add more blogs to your reading list, we recommend you consider subscribing to some of these 33 blogs specifically about social media marketing. 33 of the Best Social Media Blogs […]

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