Social media is no longer an optional marketing channel — it’s a necessary one. But that doesn’t mean results are a given. When it comes to social media, you’ll either have a lot of success interacting with your customers, or you’ll see little results — and that depends on the level of effort you put into it. For every business that has found success in […]
One of the most humbling experiences as a marketer is putting out that tweet you just knew would be a home run for your audience.
Pivoting from a career in broadcast journalism was a big decision for me.
The great thing about the internet is that it’s full of brilliant marketers sharing great information — all for free. Social media is no exception. If you have some extra time in your week to add more blogs to your reading list, we recommend you consider subscribing to some of these 33 blogs specifically about social media marketing. 33 of the Best Social Media Blogs […]
Social media is an undeniably powerful channel for marketing in 2020. In fact, social networks are the biggest source of inspiration for consumer purchases, with 37% of consumers finding purchase inspiration through social channels. However, if you’re using social media as a tool for organic exposure and brand awareness, rather than just a channel for paid ads, it can be difficult to track the success […]
Whether you’re providing social media management, marketing, or consulting services, the crucial step in winning a client is sending out a business proposal. A business proposal can help you prove to clients’ that you’re the most well-suited to meet their needs, and help you stand out from the competition. And, if you’re particularly interested in providing social media-related services, you’ll need to create a social […]
Like any major marketing strategy of the past decade social media has had plenty of time to accumulate some big, inaccurate, myths. And despite the fact that data has disproven a number of marketing myths today, some marketers will still hold on to few, simply because it’s hard to keep up to date on what’s really going on with social media. Yes, social media landscapes […]
Social media is always shifting and changing, so if you are still running on the same strategy as you have in years past, now is the time to start thinking differently. The social media landscape today is incredibly different than it was in 2019. Primarily, the global pandemic of 2020 has meant that more people than ever are online. More people than ever are on […]
With no return to ‘business as usual’ on the horizon, retailers find themselves facing an uncertain future – but there are opportunities for those who are able to adapt to adversity. Sked Social is hosting a series of educational sessions with industry experts to help you upskill during this time of global turmoil. The third of these ‘Upskill and Chill’ seminars, ‘Shopping ain’t what it […]
As a marketer, social media is undeniably important – in fact, in 2020, three-quarters (74%) of all global marketers now invest in social media marketing. Social media can help you engage with new audiences, increase brand awareness, handle customer service inquiries, and even increase sales. (As an avid Instagram user, I can’t count the amount of times I’ve “Swiped Up to Purchase” on a link […]