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6 SEO KPIs Every Search Marketer Should Know

Ever since I was first introduced to search engine optimization (SEO), I’ve had to use it in every role I’ve had from editorial writing jobs to marketing blogging. While SEO was never my sole focus, I had to learn how to measure the success of my efforts.

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What is a website taxomomy?

While scavenger hunts can be fun, users don’t want to frantically search through a website to find answers to their questions. They want them quickly, and they want them to be easy to find.

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Is Page One Overrated? The Truth About Organic Search Results

For many marketers, ranking on page one of Google is the ultimate sign that your piece of content has made it. 

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19 SEO Tips Straight From the Mouths of HubSpot’s SEO Team

Throughout all of 2017, HubSpot experienced something that had never happened before — our blog’s monthly traffic flattened. Even worse, it started to decline. So after months of stressing over the mysterious cause of our blog’s traffic plateau, we decided to sit down, chug a bunch of coffee, and find the culprit. What we discovered is that our editorial strategy of brainstorming topics and relying […]

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The Major SEO Trends of 2020, According to HubSpot’s Director of Acquisition

In SEO, everything is anchored in user experience. And that experience hinges on providing the information that a person searches for, in a way that search engines can identify. That’s how search engines provide relevant information to users. Search engines are getting better and better at understanding search intent, which means they are providing  more unique and granular search results that better address the user’s […]

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How to Reduce Page Weight on Your Website [Quick Guide]

When it comes to your website pages, size matters. The smaller the file size of a page, the faster it will load for anyone who requests it. And people do notice how long a page takes to load. In fact, according to data from Pingdom, 24% of users will abandon a site that takes four seconds to load, and 38% of users will leave the […]

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Why You Should SEO-Optimize Your Content, Even if Your Goal Isn’t Organic Traffic

Nowadays, you can’t conduct a successful content marketing strategy without incorporating SEO methods. Neil Patel explained it well when he wrote: “Good SEO … means consistent output of content. Consistent output means that you’re doing content marketing, and you’re doing it right. There isn’t any way around it.” I can imagine you might be thinking — “OK, but my goal for content marketing isn’t just […]

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How to Increase Your Organic Growth by Over 400%, According to the SEO Lead at Nextiva

Here’s a reality check for 2020 — only one-third of businesses make it to the 10 year mark. No market demand, running out of cash, and getting out-competed are among the leading reasons businesses fail. The good news? You don’t have to figure it all out on your own, because I’ve done a lot of the legwork for you. When I served as the VP […]

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