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Vlog #95: Elie Orgel On Data For Creating Link Bait Pages (Part One)
Elie Orgel has been doing SEO for about ten years and I actually have some connections that go way back. He currently works at the Rosenblum Law firm as the director of marketing there. He got into SEO by making web sites for local businesses and then started to learn about SEO over time. He then got a part time job at Rosenblum Law firm […]
Vlog #94: Michael Lewittes On Dealing With Google Algorithm Updates & E-A-T (Part Two)
In part one with Michael Lewittes we learned more about the man and in this video he gives us advice on dealing with Google algorithm update is to read the Google guidelines, watch the hangout, reach white papers and follow the best practices as best as you can. Do not try to take shortcuts and do it the right way. He said it is not […]
Vlog #93: Michael Lewittes: A Journalist Turned Investor After Succeeding In Journalism With SEO (Part One)
Michael Lewittes came to my home on a Sunday to talk to me about his unique perspective as starting as a journalist and reporter, then owning his own publishing company named Gossip Cop. He had to worry about SEO when he started his own publishing company and built it up to a point where was able to sell that company. Michael grew up and still […]
Vlog #92: Mike Blumenthal How To Tactically Rank In Google Local & The Impact of COVID (Part Three)
In part two we talked about how to leverage content from Google Maps for your business. In part three we talk about what works to rank well in Google Maps and Google Local. He started off saying what does not work and he said NAP (name, address and phone number) consistency. You really do not need to worry if your NAP consistency is correct across […]
Vlog #91: Mike Blumenthal Importance Of Review Attributes & Content Generation (Part Two)
In part two (see part one here) with Mike Blumenthal we started off talking about reviews and review attributes. He doesn’t believe SEOs understand how important reviews are. It is not just about getting more good reviews, there is a lot than just that he said. Reviews and those complaints can stay there forever and that is important. Reviews are a way to listen to […]
Vlog #90: Mike Blumenthal On Some Of The Issues With Google Maps & His History In The Space (Part One)
Mike Blumenthal and I met up in Owego, New York, the midway point between his home base and my home base. We spoke for a pretty long time, so I broke it up into three videos and here is part one. Mike is super well known and well respected in the local SEO space and I was super honored that I was his first in-person […]
Vlog #89: Ed Bernstein On Challenges Of Doing In House SEO & Mapping The Competitive Search Landscape
Ed Bernstein, the IT Director at Active Ventilation Products, came out to the ballpark to get on the vlog. He built his first web site in 1994, the same year my company built its first web site – although I was 14 years old then. His first web site was for his music, yes, he is a musician as well. Note: The camera views get […]
Vlog #88: Drew Madore On User Experience Signals As Google Ranking Factors
In part one of my vlog with Drew Madroe we talked about how black hat SEO has changed, in part two we talk about if Google lies about user experience as a ranking factor and much more. In part two we moved into the topic of does Google use user experience in its ranking algorithm. He feels it is similar to when Google said it […]
Vlog #87: Drew Madore on Black Hat SEO In 2020 & How Black Hat Has Changed
Drew Madore ventured out from his lock down to meet with me at a nearby baseball stadium. I selected the area because it let us have several football fields of space for socially distancing. Looking at it now, it does look a bit too much but hey, trying to be super safe during these times. Drew Madore is the CEO and founder of Synergist Digital […]
Vlog #86: Martin Splitt Of Google On SEO Mythbusting & His History
Martin Splitt and I decided to make the interview very intimate, so we chatted a bit in one of the Google sleep pods at the New York office. This was a while back, in November 2019, but I held this video to publish along with the release of when he interviewed me as well on his channel. Martin Splitt is on the Google Search Developer […]