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Vlog #84: Tamar Weinberg’s Past & Scented Future (Part One)
I drove out to Tamar Weinberg‘s home in New Rochelle, New York, which was ground zero in New York for COVID-19. We sat socially distant from each other, with two wireless mics and two different cameras, to get this interview. Tamar had COVID early on, back in March and donated plasma numerous times to help those in need. Sadly we both know of too many […]
Vlog #83: Kevin Lee On Nofollow Links, 302 Redirects & If SEO Is Harder Than PPC
In part one of my interview with Kevin Lee is the CEO is the Executive Chairman and Founder of DidIt, we spoke about his rich history in the search marketing space and digital PR and why it works so well for SEO. In part two, we get into the weeds a bit and talk about branded content, redirects, nofollows and if SEO is harder than […]
Vlog #82: Kevin Lee Of Didit on Digital PR & Why It Rocks For SEO – Part One
This is the first interview I did after New York went on lock due to COVID in March – hence the lack of the haircut. Kevin Lee came to my home to do an outside vlog interview, socially distant, to discuss SEO and SEM. Kevin Lee is the CEO is the Executive Chairman and Founder of DidIt, a digital marketing company founded in 1996 – […]
Vlog #81: Pam Auugst On SEO Automation & Don’t Feed Google Everything In XML Sitemaps
Pam Auugst from Pam Ann Marketing came to my office just a few days before New York went officially on lock down over the COVID-19 pandemic. We were keeping a distance before the official CDC guidelines came out, it is still crazy to me how bad things got since then. In any event, this interview was the last interview I conducted before all the craziness. […]
Vlog #80: Patrick Stox – Heavy On Technical SEO with a Touch Of Humor
Patrick Stox (@patrickstox) is now the Product Advisor, Technical SEO, & Brand Ambassador at Ahrefs. Prior to that he was at IBM, he worked there for four years. This was my last interview at SMX West, so I was a bit loopy, and I was having too much fun. Ahrefs is a software company that is strong in links and research. A new feature he […]
Vlog #79: Andrew Goodman On Stopping The Bleed Of Paid Search Ad Spend & Proper PPC Experiments
Andrew Goodman has been doing the Google Ads, back then AdWords, thing since 2000, so for over 20 years now under his agency Page Zero Media. He wrote one of, if not, the first book on Google Ads named 21 Ways to Maximize ROI on Google AdWords Select and in 2005 “Winning Results with Google AdWords.” We spoke a bit about the earlier days and […]
Vlog #78: Jennifer Slegg On Google Quality Raters Guidelines & Algorithm Updates
Jennifer Slegg (@jenstar) has a long history in the SEO space but right now is pretty well known for her editorial work on the Google Quality Raters Guidelines and algorithm write ups. When Google launched AdSense, she had a blog on AdSense and was the guru on that topic. She was also a moderator at WebmasterWorld. So she has done a lot for the SEO […]
Vlog #77: Brian Ussery On GoogleBot & SEO For E-Commerce Sites
Brian Ussery (@beussery) is the Director of SEO at Razorfish in Atlanta, Georgia. He is also a Google Product Expert at the Google webmaster help forums. He has been doing SEO since 2000, we are both very old folks in SEO. We both were moderators at the Search Engine Watch Forums back in the day. We joked a bit about the early days of SEO […]
Vlog #76: Mary & Dave Davies on User Experience vs Technical SEO
Mary & Dave Davies is like the SEO sweetheart couple and they co-run Beanstalk Internet Marketing. They started the company together in 2004 and survived working together for over 15-years, which is rare for a married couple. Mary said the way it works is that they stay in their own lanes; she does UX and he does algorithms. Mary said was is novel about user […]
Vlog #75: Purna Virji On Search Accessibility & Inclusion & PPC Automation
Purna Virji is the Senior Manager of Global Engagement at Microsoft Advertising, won the US Search Personality Award and is one of the most kind people in the industry. Her job is to share new technology at conference and events with the search and digital advertising communities. I was upset I wasn’t able to see her win the US Search Personality Award in Las Vegas […]