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How to Write a Press Release [Free Press Release Template + Examples]

When it comes to content, sometimes old school can be a good thing (namely, when it comes to old-school rap or Throwback Thursday on Instagram). But when it comes to your company’s public relations strategy, being old school isn’t advantageous for your business or your brand. Ten years ago, people still relied on morning papers for news.

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How to Write an Effective Communications Plan [+ Template]

Remember the “Tide Pod Challenge?” That horrendous time at the beginning of 2018 when adolescents filmed themselves ingesting laundry detergent?

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How One Marketing Agency Earns Radio, Local, and National Television Coverage

Most of us grow up with dreams of making it on TV or the local radio with headlines like “Local Man Does Good” or “Neighborhood Woman Breaks World Record”. Unfortunately, many of us won’t see those dreams become reality — however, as marketers, we can create content that is worthy of making it big. My team at Fractl creates content with one goal in mind: […]

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