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5 Brands That Won Australian Advertising Awards [+What Marketers Can Learn From Them]

With all the work marketing teams are responsible for, it can be hard to make time to get reinspired and capture a spark of creativity that leads to a new, marketing strategy. This can be even more problematic for brands in physically isolated areas.

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10 VR Marketing Examples to Inspire You in 2020

I won’t lecture you on the importance of incorporating virtual reality (VR) into your marketing strategy. What I will do, however, is share a few fun facts about VR and show you nine examples of this technology used for marketing a product or a brand. This year, the economic impact of virtual and augmented reality is predicted to reach $29.5 billion. By the end of […]

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How 9 Brands With Physical Locations Made Their Services Virtual

When Planet Fitness locations open again, customers might remember the effort Planet Fitness made to keep everyone healthy and active despite gym closures. This could result in members feeling like the gym cares about its clients even when it isn’t generating revenue from them. Lure Salon In 2020, a number of local and name-brand hair salons have been offering virtual consultations, online beauty tutorials, and […]

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21 Interactive Content Stats That Marketers Need to Know in 2020

In December 2018, Netflix viewers were introduced to the platform’s first interactive film, Black Mirror: Bandersnatch. Bandersnatch followed a character named Stefan, a tormented game developer who was forced to make a number of simple and tough decisions to release a video game. Each time Stefan had to make a decision — such as eating Sugar Puffs or Frosties for breakfast — two options would […]

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How HubSpot’s Report-Based Acquisition Campaign Hit 150% of Our Lead Goal in 30 Days

Acquisition marketing campaigns are critical to bring in new customers and revenue. At HubSpot, we run these campaigns quarterly. Despite the rapid cadence, every quarter we work to create new, remarkable ways of reaching, informing, and converting our audience. I wrote this post to share with you how we crafted our latest acquisition campaign to hit and exceed our acquisition targets. Establishing the Campaign The […]

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43 Messaging App Stats That Marketers Should Know

On some days, it feels like I communicate with more people on messaging apps than I do in person. When I’m at work, I’ll use our office’s instant messaging tools to chat with my colleagues. When I get home, I’m sending goofy messages on Snapchat. When I need to have an in-depth conversation with a loved one. I use Facebook Messenger. And, if I want […]

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34 Millennial Stats That Marketers Need to Know

As a millennial, I grew up in a constantly changing era. While I’m young enough to understand the latest technology, I grew up in a time where you needed a real encyclopedia to do your homework — rather than Wikipedia. Millennials are wedged between two very different generations. Before us, we have Gen Xers who didn’t own computers until they were in college, and after […]

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How 8 Brands Use Instagram Story Swipe Ups

As a marketer, you know you’ve got what it takes to build and manage an incredible Instagram page. For instance, you’ve made your business’ account branded so it aligns with your company, filled it with eye-catching posts, and turned the page into a great outlet to encourage audience engagement. Everything … well … almost everything, is going smoothly. The tiny snag: How in the world […]

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Benchmark Data: How COVID-19 Is Impacting Sales and Marketing Performance [Updated Weekly]

The economic impact of COVID-19 is undeniable. In the face of closures and shifting consumer behavior, businesses across the world have had to adapt to rapidly changing economic circumstances. At HubSpot, we’re asking ourselves the same questions many of you are: What now? What should we change about our strategy, and what can go on, business as usual? If we have to make changes, where […]

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How 5 Brands Use WhatsApp For Marketing

In 2019, WhatsApp reached 2 billion global users and solidified itself as the most popular mobile messaging app worldwide. When the app launched in 2009, it was just a basic SMS platform that allowed you to log on, text message friends, send photos or videos, and make voice calls globally using Wi-Fi. The app became popular as an alternative to paying costly phone bills to […]

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