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The New Rules of Marketing [2020 Edition]

Marketing your business is both an art and a science — and the industry is rapidly evolving as the audience you’re trying to reach is changing.

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8 Ways Digital Rewards Can Help Marketers to Stand Out

Many of us scroll past ads in our newsfeed, delete emails, or even run to the bathroom during commercial breaks.

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The Key Role Technical Marketing Can Play in Content Strategy

Technical marketing is a key aspect of a successful content marketing strategy, particularly if your organization deals with complex products and services.

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5 Ways Go-to-Market Strategies Will Change in the Post-Pandemic Economy

This article is part of a series on how business is changing as a result of the COVID-19 pandemic. Other pieces in the series include HubSpot’s Chief Customer Officer on Why We Need to Talk About Growth and our VP of Marketing’s Content Marketing Playbook for Times of Crisis The COVID-19 pandemic has produced a plethora of paradoxes.

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When You Should (and Shouldn’t) Outsource Your Marketing

When internal talent is stretched thin and in-house teams are struggling to get campaigns over the line, outsourcing marketing tasks to a specialist third-party can alleviate a ton of the operational pressures your team might be facing.

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12 of the Best Marketing Techniques for 2020

When content marketing was gaining steam, there were really only a few techniques you could leverage. On a typical day, you’d write a blog post, hope it ranked on Google, send it to your email subscribers, and post it to your social media profiles. That was pretty much it. This is still the main strategy most marketers use nowadays, but since content marketing has exploded […]

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What is the Purpose of Marketing? [FAQ]

Dictionary.com defines marketing as, “the action or business of promoting and selling products or services, including market research and advertising.” If you work in a marketing role like I do, it’s probably difficult for you to define marketing even though you see and use it every day — the term marketing is a bit all-encompassing and variable for a straightforward definition. This definition feels unhelpful. […]

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What Is Context Marketing, and Why It Matters [Quick Guide]

In 2020, it’s undeniable how powerful content marketing has become for businesses of all sizes. In fact, content marketing brings in 3X as many leads as traditional marketing — and costs 62% less. But, while it’s fair to say most marketers are on-board with the importance of content marketing, there’s still an aspect of marketing that doesn’t get as much love: context marketing. Whether you […]

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Everything You Need to Write a Marketing Plan [+ Examples]

You did it. You’ve been spearheading your organization’s content marketing efforts for a while now, and your team’s performance has convinced your boss to fully adopt content marketing. There’s one small problem, though. Your boss wants you to write and present a content marketing plan to them, but you’ve never done something like that before. You don’t even know where to start. Fortunately, we’ve curated […]

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8 of the Top Marketing Challenges Faced Globally [New Data]

Every marketer faces different challenges. Although we typically share similar goals, some teams are stuck on hiring top talent, while others are having trouble finding the right technology for their needs. Whatever the case may be, there’s always at least one area that you can stand to improve. In other words, there’s always room to optimize the various components of your strategy and turn your […]

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