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How to Build and Analyze Marketing Reports [Examples & Templates]

As marketers, we’re making important decisions on behalf of our company every day.

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15 Key Performance Indicators to Help Improve Your Marketing

When I was cooking steak the other day, I had to use a meat thermometer to check and see if the meat was cooked all the way through. In other words, I had to look for an indicator to see how the cooking process was coming along. Marketing is fairly similar. As a marketer, instead of a meat thermometer, you’re going to use key performance […]

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14 Reporting and Business Intelligence Tools For Your Marketing Toolkit

Whether you’re conducting a blog traffic audit or analyzing the success of your most recent social media campaign, it’s undeniable that data is an integral part of any marketing role.

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19 Ways to Spend Your Marketing Budget Next Quarter

The tough part is over — your budget’s been approved for the next quarter. But now, another challenge looms how to spend that money. You might be a little lost about how best to allocate your budget. Consider the resources and tools your team needs to do their jobs well. Additionally, leave a little room for celebrating your team for their wins — both big […]

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How to Calculate ROI in Marketing [Free Excel Templates]

It’s a brand new month, everyone! It’s a time for new beginnings. New campaigns, new landing pages, new blog posts, new emails, and new social media posts are all on the horizon. But wait … aren’t we forgetting something? With last month’s activities all done, we need to pause for a second to examine what worked and what didn’t. And you can’t do that just […]

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