As marketers, we’re making important decisions on behalf of our company every day.
When I was cooking steak the other day, I had to use a meat thermometer to check and see if the meat was cooked all the way through. In other words, I had to look for an indicator to see how the cooking process was coming along. Marketing is fairly similar. As a marketer, instead of a meat thermometer, you’re going to use key performance […]
Whether you’re conducting a blog traffic audit or analyzing the success of your most recent social media campaign, it’s undeniable that data is an integral part of any marketing role.
The tough part is over — your budget’s been approved for the next quarter. But now, another challenge looms how to spend that money. You might be a little lost about how best to allocate your budget. Consider the resources and tools your team needs to do their jobs well. Additionally, leave a little room for celebrating your team for their wins — both big […]
It’s a brand new month, everyone! It’s a time for new beginnings. New campaigns, new landing pages, new blog posts, new emails, and new social media posts are all on the horizon. But wait … aren’t we forgetting something? With last month’s activities all done, we need to pause for a second to examine what worked and what didn’t. And you can’t do that just […]