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Extended Marketing Mix: What It Is and Why It’s Useful

Cooking is my favorite pastime. It’s so much fun to find new recipes and learn about new ingredients. Plus, (usually) the results are delicious. Finding new recipes and ingredients is nothing short of delightful.

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The Plain English Guide to Return on Ad Spend (ROAS)

As a writer, I’ve never been very good at math. I know … shocking. Most marketers can relate, because as a bunch, we tend to be better at English and history than math and science. However, as a marketer, we need to be able to analyze data and calculate the effectiveness of an article or campaign, even though math might not be our strong suit.

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How to Develop a Successful Marketing Mix Strategy [+ Templates]

One of the first things you’re taught in your Introduction to Marketing class is that marketing can be best explained using the marketing mix — also known as the four P’s. They are — and say ’em with me, because if you took that class, you know these four words by heart: Product Price Place Promotion One of the first things you’re taught in your […]

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7 Steps to (Effectively) Branding Your Business on a Budget

In marketing, it seems like the word “brand” is used a lot — the leading brand, off-brand, personal brand … you get the picture. But there’s often confusion around its meaning in business. What does it entail? Should you hire an expert? Most of all — branding is expensive, right? Not exactly. As it turns out, there are some creative ways to brand your business […]

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Marketing Without a Budget? Use These Tactics for Success

As a habitual spender bee, the day before payday is, sadly, one of scant spending. Some of the marketing teams I’ve been on have had similar budget issues (although those weren’t brought on by online shopping like mine). While having a tight marketing budget can make the job harder, there’s still plenty you can do. Below, let’s review the top tactics to implement when you’re […]

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How to Manage Your Entire Marketing Budget [Free Budget Planner Templates]

Let’s say your company decided to invest in a website redesign to improve lead generation, and you’re responsible for managing the project. Naturally, one of the first questions you have is, “How much is this website redesign going to cost?” The answer, of course, is “it depends.” Are you simply switching to a new template and adding some new CTAs, or are you migrating your […]

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