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How 8 Brands Mastered Marketing and Sales Alignment

I’ve written about the importance of sales and marketing alignment before, but the point can’t be understated: businesses undeniably have better success when they align sales and marketing teams.

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The 4 Key Signs Your Marketing and Sales Teams Aren’t Aligned

I like to think of marketing and sales as the leads in a buddy cop movie. 

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How and Why You Should Run a Customer Panel for Your Marketing Team

As a marketer, we typically ask ourselves the following question at least a dozen times a day: “Would our prospects and customers like this?”

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The 5 Key Components of a Killer Customer Marketing Strategy

It’s easy to see marketing as a process specific to attracting and converting prospects — the practice of generating and capitalizing on potential customers’ interest. But once that potential has successfully been removed from the equation, and the prospect of winning a prospect’s business is no longer prospective, are you supposed to stop marketing to them altogether?

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Integrations: The Newest Addition to Your Marketing Ops

Marketing isn’t just about campaigns, content, and creativity. There’s a whole lot of “getting things done” that needs to happen behind the scenes for campaigns to roll out on time and performance to scale.

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Everything You Need to Know About Marketing Operations in One Place

One of my favorite movies is “School of Rock,” which also happens to be one of 2003’s best films. In the movie, Jack Black poses as a substitute teacher at a private school, and, after noticing the students are musically talented, he turns the 10-year-olds into a fully-fledged rock band. When assigning roles to the students, such as “lead singer,” “lead guitarist,” and “keyboardist,” he […]

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