Measuring the effectiveness of digital marketing is one of the greatest challenges facing organizations today. The trouble is, when most marketers hear “digital analytics,” they tend to think of the metrics you’d typically associate with a simple web analytics tool like Google Analytics — traffic, bounce rate, unique visitors, etc. However, web analytics is only part of what encompasses digital analytics. While web analytics can […]
As any marketer will tell you, there are a myriad of benefits to using data to inform your marketing decisions.