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Tried-and-True Tips for Sales and Marketing Alignment

My interest in sales and marketing alignment best practices started when our Latin American sales team grew a ton in just a few weeks. Suddenly, communication between Sales and Marketing (nicknamed “smarketing”) was much harder to get right. When we were a smaller team, I could meet one-on-one with each salesperson and talk about how we could help generate more (and better) leads … but […]

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