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How to Set & Achieve Marketing Objectives in 2020

In the content marketing industry, setting objectives can be a double-edged sword. On the one hand, constantly raising the bar can incentivize your team to sustain your growth rate over long periods of time. But on the other hand, it can also incentivize your team to prioritize your company’s needs over your customers’ needs. You might be thinking that this is the nature of content […]

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