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What is Localized Content [+When to Use It]

For businesses to grow in today’s climate, marketers must think about their content and strategies on a global scale. The internet has opened doors to new markets around the world, and yet, without paying proper attention to these new customers’ preferences and culture, marketers can miss out on significant opportunities. So, how can marketers make sure their content is prepared for when new markets open? […]

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The Plain-English Guide to Local PPC

For the last few weeks, my husband and I have been ordering more takeout than ever. As we were trying to find a restaurant to order from, we came across an online ad for one of our favorite local restaurants that just started offering delivery. We were so excited and immediately placed an order. That’s why local pay-per-click (PPC) can be a great option for […]

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Local Lead Generation: The Tips, Tricks, and Tools to Do It Right

Let’s imagine you manage a balloon animal artist collective in Omaha, Nebraska. You notice your company’s growth is plateauing. You mostly serve a strange crop of repeat customers who throw a lot of parties and really like balloon animals, but they can only do so much for you. You realize you need new business and decide a base of interested contacts would be a great […]

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6 Amazing Ways to Use Facebook Local Awareness Ads

I love learning, and recently, I’ve been pondering taking an online course or two at a local college, just to sharpen my marketing and communications skills. When I started doing some research, like typing in local colleges and looking at courses, I took a break periodically to check social media. Surprisingly, as I was perusing Facebook, I noticed I had a brand new Reach Ad […]

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The Ultimate Guide to Local Marketing

When I moved to Chicago two years ago, I knew very little about the city and my new neighborhood. As I got comfortable and established myself as a new Wrigleyville resident, I made a very important friend in Google. Google helped me find the businesses, vendors, and specialists I needed in a new city — from a hair salon and gym to an appliance repairman […]

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A Marketer’s Crash Course to Hyperlocal Marketing

A couple of weeks ago, I was planning a trip to New York. I’d never been, so I was excited to start planning and figure out my itinerary. Once my hotel room was booked, I started looking for things to do during my time. I wanted to stay close to my hotel so I could find my way back after a long day of exploring. […]

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How to Promote Your Local Business

Last year, I decided that I wanted to invest in personal training. As a lifelong sedentary person, I realized that I didn’t know how to start, so I went to the almighty Google machine. I typed in “personal trainers Orange County,” looked at the top results, and examined the reviews. Before scheduling any consultations, I narrowed down the options based on their fitness philosophy (seen […]

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A Comprehensive Guide to Local SEO in 2020

Local search is powerful for small businesses: four out of five consumers use search to find local information, which means if your business isn’t optimized for local search, you could be missing out on 80% of your potential customers. In short, local SEO is critical if you want your business to stay relevant. To help you optimize your business for local SEO, we’ve created a […]

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Local Email Marketing: A Crash Course

You’ve read the stats: email marketing is an undeniably powerful marketing strategy. In fact, on average, email generates $38 for every dollar spent, which is a 3,800% return on investment. And did I mention that there are almost four billion email users worldwide? Crazy, right? Email marketing works for companies with customers all over the globe, like BuzzFeed and Uber, two huge companies that have […]

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How to Market Your Local Business’ Grand Opening

During the last month or so, my husband and I have driven by this grand opening sign on our way to his parent’s house about a dozen times. After a couple of weeks, we decided to look up what it was for. We found out a new restaurant was opening, and we were pretty excited to have a new place to try (sometimes it gets […]

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