This post is written by Kerry Shearer, “The Livestream Expert”. Kerry is a conference speaker, workshop presenter, online course creator and smartphone video trainer based in Sacramento, California.
Nowadays, it’s critical you invest in a video marketing strategy to build brand awareness and expand your reach, particularly since so many people prefer watching video over other types of content.
Raise your hand if you’d rather watch a video to learn something new than read about it. Go ahead — you’re not alone. 59% of executives say they’d rather watch a video than read text, too. And really, that number makes sense — we are a society of video streamers. (I mean, hello, Netflix.) But if you’re not sure how to run a live stream […]