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9 LinkedIn Ad Case Studies That Marketers Can Learn From

When you think about social media marketing, what’s the first platform that comes to mind? For many marketers, it’s probably Facebook or Instagram. But if I were to pick one, I’d go with LinkedIn. Why? Well, first, LinkedIn is an amazing platform to use for brand awareness. Their Business Solutions offer a variety of ad types, like photo or video. Ads are visible to the […]

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Can B2C Marketing Succeed on LinkedIn?

Almost every morning, I log onto LinkedIn. I like to stay updated about the changes in the marketing industry and congratulate my peers on their recent accomplishments. And, of course, I love looking at the new and exciting marketing campaigns brands roll out. Traditionally, LinkedIn is a place for B2B marketing. The unique user base of professionals and students makes the social networking service a […]

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What is LinkedIn Live? [+How to Leverage It in Your Marketing Strategy]

Every week, I use LinkedIn to talk about current events and connect with other content creators. And I’m not the only one. In fact, LinkedIn has had nearly 700 million active users in 2020 and has become one of the top social media platforms. In the last year, companies have started to use the social network’s new live-streaming technology. While Facebook and Instagram launched live […]

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Think You Know LinkedIn? 8 Common Myths Debunked

Ever wonder what happens when you hit the magical “500+ connections” level on LinkedIn? Or how people connect with those outside of their immediate network? Or how to keep your entire network from seeing a tiny profile update? Though LinkedIn is a powerful tool for business professionals across all industries, there are still a lot of misconceptions about how it works. Read on to learn […]

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How 7 Brands Are Using LinkedIn Live to Reach Their Audiences

While you might have been going live on both Facebook and Instagram since 2016, LinkedIn has recently decided to join the live streaming platforms. In fact, in February 2019, LinkedIn Live was launched to individual users. It was just recently announced that LinkedIn Live would also become available to business pages. While your business page might not have live capabilities yet, once it’s available you […]

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How to Master Content Marketing on LinkedIn

There are a few different avenues for sharing information on LinkedIn, but which one is the best method? And what if you’re not ready to invest in paid advertising? There has to be another option, right? The good news is that there is another option. In fact, there are a couple of ways that marketers can leverage LinkedIn’s platform for content distribution without having to […]

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24 LinkedIn Stats That Marketers Need to Know in 2020

With nearly 700 million active users in 2020, LinkedIn’s expanded from a networking site for professionals to one of the top social media platforms. By now, most of us have used LinkedIn to market our brands, post industry thought leadership, or look for our dream jobs. As LinkedIn’s continued to evolve by adding new features, like live video, it’s steadily grown its user base. While […]

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The Best Time to Post on LinkedIn in 2020

With the rise of marketing software and paid advertising, it’s no secret that social media platforms aren’t only a place for mutual connection and sharing among strangers — they’ve also grown into a place where companies can build a brand.  Marketing campaigns on social media can expose companies to expansive audience members that could turn into leads.  In fact, LinkedIn, a social media platform for […]

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LinkedIn’s Testing Its Own Stories Feature: What Marketers Need to Know

On an average day in 2020, roughly 500 million people watch Instagram Stories while 186 million people log into Snapchat. While platforms like Instagram and Snapchat have taught us how entertaining social media Stories can be to the average person, LinkedIn’s product team is now wondering if this content can also be intriguing to business professionals. In February, LinkedIn announced that it was beginning to […]

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