While many landing pages look different and use a variety of interesting strategies to pull in audiences, they all serve one major purpose. These pages get website visitors to convert to the next stage in the buyer’s journey. What is the purpose of a landing page? A landing page offers a prospective customer a resource, such as an ebook or webinar signup, in exchange for […]
When it comes to turning web visitors into leads, 68% of B2B CEO’s use strategic landing pages as part of their strategy.