While Google keeps us on our toes with all the algorithm updates they keep rollin’ out, one thing has stayed pretty consistent for inbound marketers looking to optimize their websites for search: keyword research. Well, the need to do keyword research has stayed the same. How you actually do it hasn’t. What Is Keyword Research? Keyword research is the process of finding and analyzing search […]
Download our free SEO template here to organize your keyword research into an actionable plan for your site. Before we get started though, let’s briefly go over two important things to consider as you do your researchIf you’re a HubSpot customer, you can access the Content Strategy tool, click on Content > Strategy. Source