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HubSpot Marketers’ Favorite Integrated Marketing Campaigns

A tv show is returning, and I am pumped. “The Umbrella Academy” is a sci-fi show based on the comic book of the same name, and it’s nothing short of fantastic.  Superheroes, comedy, a talking animal, and saving the world from imploding — what more could you want?

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Optimize or Advertise? Comparing Organic vs. Paid Social Media

They say, “The best things in life are free.” Which I never thought was necessarily true. I mean some of the best things are free — love, sunshine, fireflies, and whatnot. But there are a lot of awesome things that cost money — nunchucks, BMX bikes, DVDs of the movie Kung Fu Panda 3. So the line is kind of muddled when it comes to […]

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5 Common Integrated Marketing Mistakes and How to Avoid Them

Say there’s a mattress company that’s just designed a revolutionary new waterbed. Upon the model’s release, sales are less than stellar, and the business is struggling to make headway in the unforgiving, dog-eat-dog world known more commonly as the waterbed industry. The company decides it needs to make a concentrated effort to stand out and looks to its marketing department for answers. The marketers at […]

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Twitter, Facebook, or Instagram? Which Platform(s) You Should Be On

When you begin implementing a social media strategy for your business, one of the first questions you’ll ask yourself is this one — Should my business be on Twitter, Facebook, or Instagram? Those three social media sites offer considerable opportunities to connect and engage with a network, increase brand awareness, and drive traffic to your site. But they’re also incredibly different in terms of purpose. […]

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The Who, What, Why, & How of Digital Marketing

With how accessible the internet is today, would you believe me if I told you the number of people who go online every day is still increasing? It is. In fact, “constant” internet usage among adults increased by 5% in just the last three years, according to Pew Research. And although we say it a lot, the way people shop and buy really has changed […]

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