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Commerce and COVID: How retailers can survive and thrive in the time of coronavirus
With no return to ‘business as usual’ on the horizon, retailers find themselves facing an uncertain future – but there are opportunities for those who are able to adapt to adversity. Sked Social is hosting a series of educational sessions with industry experts to help you upskill during this time of global turmoil. The third of these ‘Upskill and Chill’ seminars, ‘Shopping ain’t what it […]
How Should Brands Be Using Instagram During COVID-19?
In a time full of uncertainty a brand’s presence on social media is critical in helping them ride the wave, stay in favour with their customers, be seen in the light they want and come out as unscathed as possible on the other side. In a way, Instagram has transformed into something more intimate. Posting behaviour has changed from photos of packed social lives to […]
How An IGTV Strategy Can Boost Your Following And Engagement On Instagram
With platforms like Youtube, Facebook, Snapchat and new kid on the block TikTok getting billions of views a day, it only makes sense that Instagram has gotten in on the video action. As Instagram’s answer to Youtube, IGTV is a platform worth utilising to boost both your following and engagement. It’s another way to reach your audience on a platform you’ve already established yourself on, […]
Instagram Story Insights with Sked Social
500 million people watch Instagram Stories each day, so if you’re not taking advantage of that as a brand then you’re missing out. Using analytics to break down the performance of your Stories is key for determining a strategy. When should you post? What type of content performs better? Where are people exiting your Story? All questions that can be answered with Sked Insights for […]
The Best Time to Post on Instagram Using New Sked Insights and Analytics
When is the best time to post on Instagram? That is the million-dollar question that differs for every user, brand, influencer and agency. With a constantly changing algorithm and chronological order not coming back, it’s important to use all available resources to figure out the best time to post that works for YOU! Luckily, the new Sked Insights “Best Time to Post” feature and audience […]
How And Why To Use The Paid Partnership Feature On Instagram
If you’ve been paying attention to your Instagram app these past few months you would have noticed the increased number of your favourite influencers using the ‘paid partnership’ tag on Instagram. In 2017, Instagram launched the paid partnership feature to increase the transparency on sponsored posts throughout the platform. During this time, the FTC (Federal Trade Commission) started cracking down on influencer posts that didn’t […]
The Ultimate Guide to Instagram Story Ads
Social media advertising is an integral part of pretty much all social media strategies now. Most companies run ads on Facebook, Instagram, Twitter, etc. but are you running Instagram Story ads as well? 500 million people watch Instagram Stories every single day. That’s more people using this one feature in one day than people who use Twitter in an entire month. Instagram Story ads are […]