With over 1 billion active users, Instagram is undoubtedly one of the most far-reaching social media networks you can use for marketing purposes.
I’ll admit it: this post is incredibly timely for me.
In July, nearly 41% of Australia’s population was on Instagram.
Instagram turns 10 in 2020. It was launched in October of 2010, where its app store debut prompted 25,000 downloads in just one day. Two years later, Facebook purchased the app for $1 billion.
With 80% of Instagram users following at least one business, it makes sense you want to increase your own visibility and reach on the platform — but with such immense competition, it can be a difficult task to accomplish.
I’m a little embarrassed to admit this, but checking Instagram is one of the first things I do in the morning. But, I know I’m not alone. Did you know that Instagram went from one million users in December 2010 to over one billion in 2020?
Instagram has become the favorite social network of many — and, as a result of its popularity, its become a major platform for marketing opportunities.
Throughout the past two years, two of the most popular apps used by Gen Z and younger millennials were Instagram and TikTok.
When I worked at a marketing agency, one of my duties was to create Instagram accounts for our clients who had never used social media before. More often than not, those clients soon realized how helpful Instagram could be for their business.
Every social network makes it clear how to put a link in your bio on their platform — except Instagram.