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How to Write a Blog Post Outline: A Simple Formula to Follow

What makes a blog post bad? There are lots of reasons a blog post could be less-than-perfect. Poor formatting. Poor grammar. Poor word choice. Poor shareability.  The most pervasive problem? Poor flow. The post jumps from one idea to the next to the next

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Which Format Is Right for Your Next Blog Post?

Choices are hard. And when it comes to choosing the right format for your next blog post, there’s quite the smorgasbord to choose from. Perhaps how-to posts are your forte. Or maybe you just can’t resist the list. But just because you have a signature format, doesn’t mean it’s necessarily right for the topic you’re blogging about.

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9 Ways to Crush the End of a Blog Post

When I graduated from college a few years ago, there were a couple of lessons that stuck with me. First, as a journalism student, I was taught to never write a conclusion for an article. While this became a habit, it’s something I’ve had to unlearn as a marketing writer because you need to write a conclusion in your blog posts. Second, in my screenwriting […]

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Can You Really Drive Traffic With Clickbait Articles?

Last week, my favorite fitness YouTuber, Sydney Cummings, posted a video with a title that left me absolutely devastated. Quickly I pressed “play.” From the title and the opening sequence — complete with sad piano music and ominous text in the beginning (“Trust us — we hate this too … this is hard for us both,”) I prepared myself for the sad realization that this […]

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7 Tips for Making Dull Blog Topics Interesting, According to Our Blog Team

Sometimes, I’m assigned blog topics that are super exciting. I’ve written about Twitch, Instagram marketing, exciting company cultures, and team building games. These post topics quickly engage me, and I always find myself empowered to write a highly valuable article for readers. Other times, though, I’m assigned blog topics that aren’t as exciting. I’ve written about highly technical topics, such as Why Website Indexation Is […]

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40% of People Say They Don’t Read Blogs: Here’s How You Can Still Get on Their Radar

According to our 2020 State of Marketing report, blogging is the third most utilized form of content marketing, just behind video and infographics. Like any successful strategy, many brands, publishers, and individuals have jumped on the blogging bandwagon. Currently, there are 600 million active blogs globally. Meanwhile, the number of active U.S. bloggers rose from 22 million to 32 million between 2014 and 2020. “Despite […]

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How to Write a Blog Post: A Step-by-Step Guide [+ Free Blog Post Templates]

You’ve probably heard how paramount blogging is to the success of your marketing. But it’s important that you learn how to start a blog and write blog posts for it so that each article supports your business. Without a blog, your SEO can tank, you’ll have nothing to promote on social media, you’ll have no clout with your leads and customers, and you’ll have fewer […]

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