I’ve become a morning walking companion to people I may never meet.
In 2019, Google began rolling out what is arguably one of the most significant changes to its search engine since the introduction of dedicated video carousels in June 2018, or the introduction of featured snippets in October 2017: Google has begun to ad podcasts to search results. Every minor tweak to the search algorithm can have marketers scrambling to understand how they can take advantage […]
In 2016, I thought I had the perfect plan. My Georgetown graduate students desperately needed to get away from books and learn about start-ups through real world experience. And Washington, D.C. was booming with startups. So I figured — why not launch a podcast called “Students vs. Startups … Showdown on the Potomac?” In hindsight, “Students vs. Startups” encountered a perfect storm, and I steered […]
You’ve had the thought. You know — the one that kicks in on your way to the store, during the daily traffic jam, or underneath your subconscious before you fall asleep each night: I should make a podcast. One of podcasting’s most endearing qualities is its accessibility. Not only can anyone make a podcast, but everyone should make a podcast. Yeah, I said it. Hot […]