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Gift Cards Can’t Be Sold On Google Shopping With Buy on Google

Google has updated its gift card policy in the Google Merchant Center to disallow the sale of gift cards using Buy on Google starting on September 30, 2020. Google said “Beginning September 30, Google will be changing the gift card category policy to prohibit the sale of gift cards on Buy on Google.” Google added that that Merchant Center products in the gift card category […]

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Google Ads Created A New Ad Destination Report

Google Ads has launched a new report named the ad destination report. Google said this new report will help you understand “how your customers convert” on your web site. You can find the ad destination report as a segmentation in your reporting tables. With the ad destination report, you can now see which conversions came from clicks to your app versus clicks to your website. […]

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Google Ads Performance Planner Supports Shopping Campaigns

The performance planner tool in Google Ads now has been upgraded to support Shopping campaigns. Performance Planner now supports Shopping campaigns and Smart Shopping campaigns in Google Ads. Google announced this on Twitter and said “Performance Planner is now available for Shopping campaigns.” With this update, you can plan your Shopping campaigns with ease by using Performance Planner to: Adjust budget and campaign settings to […]

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Petition Over Google Ads Hiding Search Term Data

Greg Finn posted a petition on Change.org hoping the SEM community can sign it and influence Google to change its mind around hiding data in the Google Ads search term report. He wants it to be advertiser choice and advertisers can opt out of Google hiding this data. Just to catch you up, we were the first to report that Google notified advertisers that it […]

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Microsoft’s Christi Olson: Google Ads Removing Search Terms Is Ludicrous

Christi Olson, Head of Evangelism for Search and Advertising at Microsoft, and someone the industry highly respects did something rare. She commented in a negative way about the competitor, Google Ads. She called the fact that Google Ads is hiding search term data from advertisers “ludicrous.” As you know, last week Google Ads announced it would remove search term data from the search terms report […]

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Google Ads More Than Triples The Conversion Categories

Google Ads Twitter it went from 6 conversion categories to 19 conversion categories, if you know math, that is more than three times. Google said “starting today, you can group your conversion actions in 19 different categories such as “add to cart”, “submit lead form”, “book appointment”, and more.” In Google Ads conversion tracking starts with you creating a conversion action in your Google Ads […]

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Google Ads Location Extensions Now Faster

Google announced that within Google Ads it is now much faster and easier to set up your location extensions. You can now set up location extensions faster by selecting your locations from a curated list. You can choose the chain you want to promote to quickly create a location extension. Google will then review to make sure the chain is a good match for your […]

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Google To Disallow Ads That Profit Or Blame Others For Sensitive Events

Google updated its Google Ads sensitive events content policy to prohibit ads that potentially profit from a sensitive event and ads that claim victims of a sensitive event were responsible for their own tragedy. This policy goes into effect on October 1, 2020. Ads that potentially profit from a sensitive event with significant social, cultural, or political impact, such as civil emergencies, natural disasters, public […]

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Google Ads Adds Billing Level & Account Owner Access Roles

Google Ads has added new access levels and roles for more flexibility with what users can see and manage in your Google Ads account. Google added new billing-only role and an update to account ownership role. Billing Role With the billing-only role you can now grant billing permissions to certain people, such as people in your finance department. These billing-only roles will have the ability […]

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Google Ads Performance Planner Added Shared Budgets, Shared Access & Conversion Delays

Google announced three new features to the Google Ads performance planner. These new features include support for shared budgets, shared access for viewing and editing and it now accounts for conversion delays. Shared Budgets Performance Planner now supports shared budgets in Search campaigns. With this update, you can create, modify, and download forecasts for your shared budget campaigns. For more details on shared budgets, click […]

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