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Google Ads Insights Page Beta Rolling Out To Some

Several weeks ago Google told us they are working on new Insights page in Google Ads. The Insights page makes it easy for you to explore insights and emerging trends based on your business, Google said. It is now going to be rolling out over the next few weeks, available in the United States, United Kingdom, Canada, and Australia. Google updated us saying “to help […]

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Google Ads Automatically Changing Some Campaigns Without Documenting In Change History

Lior Krolewicz spotted that one of his clients had changes in his Google Ads account, changes that the client did not make, nor did his agency. After digging in, it turns out that the client was enrolled in “Auto Applied Recommendations Control Center” and because of that, the changes were being made. But to make things worse, the no one really knew and the changes […]

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Advertiser: Google Smart Shopping Campaigns Can Report Fake Revenues

Kirk Williams posted a warning that if you are using the new customer acquisition goals in Google Smart Shopping Campaigns, Google might show you revenue that is not real. The issue is that you set how much is the value of a new customer, and Google will add that value on top of any real revenue you get from the ad click. So if you […]

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Google Ads Target Spend Setting Will Sunset In January 2021 For Maximize Clicks Campaigns

Google announced that those using target spend with the Maximize Clicks bid strategy in Google Ads will switch to use daily campaign budgets starting in January 2021. The target spend setting for Maximize Clicks bid strategies would no longer be available for new campaigns and be converted for existing campaigns. Google wrote “last year, we announced that the target spend setting for Maximize Clicks bid […]

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Google Ads Add-On To Google Sheets & Link To Ads Data Hub

Google Ads announced two features for managing your data outside of Google Ads. There is a new Google Ads add-on is now available for Google Sheets and also now a way link your Google Ads account to Ads Data Hub directly in the interface. Google Ads Add-On For Google Sheets Google added a new Google Ads add-on is now available for Google Sheets. This tool […]

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Google Ads Report Editor Data Selection Panel Update & More

Google Ads has updated the Report Editor to make it easier build reports and analyze your data within the this tool. Here is the list of changes made to the Google Ads Report Editor. The panel is now on the right side of the report editor, giving you more space to work in your report. Quickly find data fields for your report with a search […]

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Google Adds Shopping Features For Advertisers & Searchers

Google has added a bunch of features to Google Ads and Shopping right before the holiday shopping season. Features like price tracking, price comparison and other features around shoppings getting a good price on what they want to buy. Plus, features for advertisers to highlight promotions, sales and insights. Here are the searcher focused features including the price tracking features. Google will show you if […]

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Live: Google Maps Square Pins For Ads

In June we reported that Google will be launching new map pins for advertisers. These pins are squares and they are called “promoted pins.” Andy Simpson spotted one in the wild but supposedly they have been live prior, I just have not seen them. Here is Andy’s screen shot of it from Twitter: He even posted this GIF of it in action: ? Square ad […]

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Google Ads, I Mean, AdWords Turns 20 Years Old

As I tweeted this morning, we have a special design theme up on this site for the 20th birthday of Google Ads – AdWords. Google Ads posted a #20stories20years tweet to celebrate the birthday and share some stories. Happy Birthday Google Ads! Here is my tweet with the design theme: Today is the 20th birthday of the launch of Google Ads (formerly AdWords) – we […]

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Google Tests Ads In Google Maps Autocomplete Predictions

Google seems to be testing a new ad unit, this one is in the Google Maps search feature. So as you type, Google Maps gives you autocomplete search predictions. Google is also showing ads now for those autocomplete suggestions. Thibault Adda posted a screen shot of this in action on Twitter. You can see the ad from Red Lobster: It isn’t too in your face […]

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