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The Comprehensive Guide to Impression Shares

Online advertising is booming.

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The Straightforward Guide to the Google Display Network

Millions of dollars are poured into the Google Display Network (GDN) every day. But why? Google offers endless options for marketers to promote their products, so how is this network different?

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The Ultimate Guide to Google Ads [Examples]

If you’re considering spending any amount of money on ads to reach your target audience, you’d better spend it in the right place. That is, somewhere with over 259 million unique visitors and 4.8 billion daily interactions. Somewhere like … Google.

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How to Determine a Bidding Strategy for Different Types of Ads

When I first learned how to ride a bike, I remember being scared. It was a daunting process because I’d never done it before and was terrified of falling. I actually remember feeling similarly when I first started getting into paid advertising campaigns at the marketing agency I worked at. The first time doing anything can be an intimidating process.

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The 8-Step Process HubSpot Uses to Optimize Google Advertising Costs

With over 3.5 billion search queries on Google everyday, paid Google search — paying Google to advertise your content on SERPs for relevant keywords — is one of the most popular and effective types of online advertising. However, there’s enormous demand for the top ad rankings for a lot of keywords, and your competitors are duking it out to win the top keywords in your […]

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Banner Ads Explained in 500 Words or Less

Let’s talk about online advertising. Specifically, banner ads. You know the ones: when you’re scrolling through your favorite website, (Today, mine is The New Yorker), and are greeted with one of these beauties: Source Banner ads, also called web banners, are ads displayed on web pages. Generally, they’re more image-based than other digital ads to catch the web browser’s attention. They usually contain an image […]

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