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How to Build an Email List from Scratch: 10 Incredibly Effective Strategies
Did you know it costs five times more to attract a new customer, than to keep an existing one?
How to Create Squeeze Pages That Generate Tons of Leads
“You’ve got mail.” At least, that’s what you’re hoping as a digital marketer — to show up in your audience’s inbox. That’s because capturing emails is an important tactic marketers use to gather leads. To do so, you’ve probably created a lead magnet or content offer. It’s a tale as old as time for those in online marketing. And that’s because it works.
The Best Time to Send an Email (Research-Backed)
Here’s a little exercise for you: Check the timestamps on the emails you’ve gotten in the past day. What have you found? For me, I noticed that most of my emails, especially my subscription emails, were sent between 9-10 AM, or 5-6 PM.
These Two Simple Strategies Led to a 71% Increase in Qualified Leads for the HubSpot French Market
This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. My role at HubSpot is the French Marketing Automation Manager — essentially, I’m in charge of the marketing automation for HubSpot leads and free users in our French market. This past January, we noticed that one of our […]
8 Really Cool Ways to Use Video in Email Marketing
This morning, as usual, I started my day by checking my emails.
The Ultimate List of Email Marketing Stats for 2020
Nowadays, marketers put a lot of emphasis on chatbots, Instagram influencers, and other new opportunities to reach their customers.
How to Create an HTML Form That Sends You an Email
Sometimes, improving UX can cost a lot of money. And oftentimes, some of the problems website visitors have are easy, simple fixes. That begs the question: How can you find out if customers are enjoying their website experience? The answer may be simpler than you think. Having forms on your website is an effective way to get customer feedback about their experience during their visit. […]
The 15 Best Email Newsletter Tools in 2020
Email marketing is a key component of any successful marketing strategy — in fact, email marketing provides companies with a potential ROI of $44 for every $1 spent. In particular, email newsletters are an essential way for your business to keep your subscribers up-to-date with relevant information, and ultimately drive more leads. Newsletters give marketers the ability to capture email sign-ups through form submissions, and […]
The 13 Best Email Template Builders for Any Budget
Email marketing is an undeniably powerful strategy for lead acquisition and customer retention — in fact, 59% of marketers say email is their biggest source of ROI, and 93% use email as a major channel for content distribution. Of course, creating an email marketing campaign isn’t easy, and it might require you to build a template using HTML so you’re not designing and altering every […]
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