News flash — your email address from high school won’t cut it in the real world. Even if “firstname.lastname@example.org” serves as a nostalgic reminder for your peak athletic years, it’ll look like an eyesore on your resume and prompt any recruiter or hiring manager to press delete.
You know the expression, “What you see is what you get”? Well, when it comes to email marketing campaigns, that might not always be the case. Since everyone uses different email providers such as Gmail, Outlook, or Yahoo, emails can appear differently for various subscribers. Sometimes images are blocked, alt text is missing, or fonts won’t render. If this happens, you could damage your credibility […]
Have you ever really explored the depths of marketing emails you receive? If you haven’t, you’re not alone. I hadn’t either until yesterday. However, by exploring the details of email marketing messages, I’ve been able to find spoofed or phishing emails. Take this marketing email I received, for example. If I look at the original message, I can search for a specific component that proves […]
Email marketing isn’t dead — in fact, it’s far from dead. Today, email marketing continues to be a critical strategy for marketing (and sales teams) across an array of industries and business types. As a result, at growing companies, an email marketing service provider (ESP) is one of the first additions to a marketer’s tool belt — and for good reason. Email marketing remains a […]
In case you didn’t know, email usage is at an all-time high. More than 3.7 billion people use email worldwide. With email usage so high, it’s no wonder you probably constantly receive marketing emails from businesses. Email marketing works — even in the B2B space. In fact, 86% of B2B marketers rely on email marketing campaigns to promote new business, which begs the question — […]