By 2022, Statista anticipates that more than 333 billion emails will be sent each data. To give you an idea of how big that number is, if each email were a star, the cluster would be 50% bigger than the Milky Way Galaxy. I hope I’m not the only one who thinks the statistic above is mind-blowing. At this point, email has proven to be […]
Example: 500 total clicks ÷ 10,000 delivered emails * 100 = 5% clickthrough rate(Using either total clicks or unique clicks in the calculation above works, as long as you use the same approach consistently.)Example: 400 people who completed the desired action ÷ 10,000 total email delivered * 100 = 4% conversion rateExample: 75 bounced emails ÷ 10,000 total emails sent * 100 = 0.75% bounce rateExample: (500 new subscribers – 100 […]