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20 Mobile Email Marketing Stats That’ll Make You Better at Your Job

By 2022, Statista anticipates that more than 333 billion emails will be sent each data. To give you an idea of how big that number is, if each email were a star, the cluster would be 50% bigger than the Milky Way Galaxy. I hope I’m not the only one who thinks the statistic above is mind-blowing. At this point, email has proven to be […]

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Email Analytics: The 8 Email Marketing Metrics & KPIs You Should Be Tracking

Example: 500 total clicks ÷ 10,000 delivered emails * 100 = 5% clickthrough rate(Using either total clicks or unique clicks in the calculation above works, as long as you use the same approach consistently.)Example: 400 people who completed the desired action ÷ 10,000 total email delivered * 100 = 4% conversion rateExample: 75 bounced emails ÷ 10,000 total emails sent * 100 = 0.75% bounce rateExample: (500 new subscribers – 100 […]

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