Did you know that landing pages have the highest conversion rate at 23% than other types of signup forms? But landing pages don’t convert visitors to leads all by themselves — without attractive and compelling offers behind them, they won’t generate the tons of leads for your sales team that you want them to.
At age 11, I dreamed of being an editor at a major magazine. I even put together my first publication, Teen Scene Magazine, using colored construction paper, yarn, and in-depth feature interviews with … my dad. Flash forward to today. I’ve swapped my colored construction paper and yarn for PowerPoint and InDesign. I’ve replaced my dad with marketing experts and influencers (in the office, that […]