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4 Data-Driven Ways to Create More Targeted Ad Campaigns
Digital marketing is undergoing a revolution. Agencies have more granular insight than ever before into how their campaigns are performing. The days of selecting media channels based on broad demographic data and relying on generalized ad impression numbers are over.
24 Data-Backed Reasons to Personalize Your Marketing
When Larry Drebes, CEO of Janrain, set out to study online consumer experiences earlier this summer, he knew that relevant content would be at the forefront of consumer minds. We’ve seen for years that emails which are personalized to the recipient do better than their generic counterparts. But perhaps what he could not have anticipated was just how much consumers have come to expect personalization […]
Gen Z Searches For Online Content Differently: What Marketers Need to Know
Gen Z enters adulthood and gains more and more purchasing power, it’s apparent that the age group is more hyper-connected to the internet than past generations. At this point, smart marketers have begun to discover how Gen Z’s technological influence makes them different from older age groups. They’re also noticing key generational behaviors that could change the way brands market to younger audiences. For example, […]