For many businesses, the key to making sales is to first generate leads. Leads are valuable because they’re the people who have indicated organic interest in your content and your business by giving you their information in some way, whether it’s by filling out a form to download an ebook, completing an online survey, or something else. But leads don’t grow on trees. Some marketers […]
In some cases, these optimization techniques might be as basic as changing the color of a CTA. In other cases, there’s a lot more that can be improved.
The other day, I was reading a blog post about using Twitter for marketing. While reading through the post, I noticed an offer for a free ebook about the same thing, and by clicking on it, I was taken to a new page. This page let me know what was in the ebook, how to download it, and the benefits of this content. I also […]
Have you ever heard the term “analysis paralysis”? It’s the concept that too many choices can inhibit a person’s ability to make a decision. It’s like when a visitor is on your website and there are too many places to look or there’s a confusing design. When this happens, visitors won’t convert. As a marketer, it’s important to remove any type of barrier to conversion. […]
Eight seconds — on average, that’s the length of a human’s attention span. This means that if you’re a marketer, your content has to inspire, delight, and be seen as useful by your target audience … in less than eight seconds. Maybe social media-wise, your content is performing well. It’s resonating with audiences and earning you engagement. But it’s possible that when you look at […]
Today, most marketing teams are focused on driving traffic toward websites in hopes that this traffic then converts into qualified leads for sale reps to close. The cycle continues and business grows. Although this is an oversimplified look at the standard marketing playbook, it’s relevant to most businesses and marketing teams. But there’s something missing — a tactic that few marketing teams focus on, yet […]