We all know that traffic alone doesn’t pay the bills. Ultimately, our traffic must do its job to convert prospects who have problems that we can solve. One way of getting the right people into the pipeline is by creating compelling content offers that practically beg for the opt-in. There’s just one problem: Making sure we generate enough demand for the offer to be successful.
When you’re thinking about investing in a product or service, what’s the first thing you do? Usually, it’s one or both of the following: You’ll likely ask your friends whether they’ve tried the product or service, and if they have, whether they would recommend it. You’ll also probably do some online research to see what others are saying about said product or service. Nowadays, 90% of consumers used the […]
Content marketing is constantly evolving, which is what we here on the HubSpot blogging team love about our jobs. It keeps things interesting. And while it’s easy to get caught up in experimenting with innovative content, it’s important that we pay close attention to how our readers are changing, too.
Editor’s note: This post was originally published in March 2018 and has been updated for comprehensiveness.Source
Static marketing content is as outdated as print-only newspapers. Just as day-old newspapers become litter in the streets, static digital content is useless to the average reader. With such an inundation of static marketing content, one piece hardly stands out from others, meaning brands blend and ideas fade. Readers crave the dynamic nature of interactive digital content. An ion Interactive study measured the success and […]
One of my favorite ways to learn new skills is by reading an ebook or whitepaper. When I want an overview of a broad topic, like digital marketing, I look for ebooks. They’re fun, vibrant guides in an interactive, book-like format. I click on hyperlinks for extra details and analyze colorful graphs. If I want to know all there is to know about a specific […]
As inbound marketers, content plays an important role in attracting attention and building trust with prospects. Our content can come in many different formats, and the format we choose can speak volumes about the research and ideas within. Interactive content has become increasingly more popular as brands try to cut through the noise and keep prospects’ attention long enough to deliver a message. What Is […]
Let’s talk about content. More specifically, long-form content. Not only that, but why it’s a good idea to have on your website. Let’s say you’re looking for a resource about how to start an online business. You want a full rundown, concrete information, and actionable tips that will assist you begin a successful company. You’re probably going to want a lengthy resource that’s valuable, right? […]
Let’s imagine a world where I just started my own lifestyle brand called Lightning on Fire Inc. You’re probably thinking, “Wow, that name rules! But what do you sell?” We sell a lifestyle. Now, you’re probably wondering, “Wow, that sounds like it rules! But what does that mean?” Well … we don’t actually know yet. What we do know is that we want to create […]
I’m a huge fan of food magazine Bon Appetit. I love the brand’s voice, messaging, and content, so when I found the corresponding YouTube channel for the publication last year, I was immediately sold. When you dive into Bon Appetit’s YouTube channel, you’ll find a cast of chefs. They either host their own show, make a recipe video, or both. For instance, my favorite Bon […]