Traffic matters. The more traffic your website generates, the greater your chances of capturing visitor interest, encouraging user action and generating sales.
As marketers, we’re often tasked with designing, producing, and creating a variety of content to use across social channels, blog posts, and email.
If you’ve been on the creative side of content marketing, you know not every idea is a winner. Sometimes projects gather a few links and then vanish under a pile of other content.
With some 1.7 billion websites worldwide, it’s fair to say the web of 2020 is a cluttered place. Plus, there are over 2 million new blog posts published daily. To help stand out from the crowd, it’s vital publishers create compelling and engaging content. But how do you go about creating attractive, engaging, and memorable content? The key is to make it visually appealing. The […]
Whether you’re just starting out with content marketing or you’ve been using the same approach for a while, it never hurts to revisit your content strategy plan — to make sure it’s up-to-date, innovative, and engaging for your customers, no matter when or how they intend to buy. After all, you’ve got more competition than ever. According to HubSpot’s Not Another State of Marketing Report, […]