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Your CMS Is NSFW

Marketers have a secret — we hate our CMSes. Research from HubSpot found that the vast majority of marketers are unhappy with their CMS, with an NPS of -65. No, that’s not a typo. Let that sink in — negative 65. What’s going on? When businesses are just starting out, website management isn’t prohibitively difficult. CMSes designed for very small businesses allow marketers to own […]

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The Ultimate Guide to Building a Website Redesign Strategy

So… you want to redesign your website. Maybe you just finished a brand overhaul or your product was recently updated. Whatever your reason, a redesign can be a huge success — or a total flop. It can also be a long and tedious undertaking, which is why every redesign needs to start with a clear vision and/or problem to solve. The better you are at […]

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How to Build a Website: A Step-by-Step Guide

Studies show that between 70-80% of consumers research a business online before visiting in person or making a purchase. That means having a website is as necessary for companies today as having a phone number. Maybe you’re starting a new business venture or developing your personal brand. Or, maybe you’re looking to update your company’s outdated website. Whatever the case, creating a new website can […]

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What Is a CMS and Why Should You Care?

There are a lot of acronyms in the business world to keep straight. SEO, CRM, SERP, CTR, and CMS are just a few important ones. CMS is particularly important, considering that more than half of all websites are built with one. So what is it? CMS stands for content management system. It also may be the solution you’re looking for to quickly make a website […]

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