As marketers, it can be difficult to continue to produce high-quality content when we don’t feel creative or inspired.
In the marketing world, the infamous free content debate seems to be everlasting. “If we give away free content and information about the challenges our paid products and services resolve, then who will pay for what we’re selling?” It’s easy to understand why you might think about free content this way — after all, the goal of any business is to make a profit, so […]
We’ve all been there — you hit publish on a blog post and expect the social shares, page views, and agreeable comments to start rolling in. But sometimes you get pure silence (or crickets ?) in response. Using social media and content to market your business isn’t a new concept, so doing the bare minimum won’t cut it. Don’t believe me? Think about how often […]