As a billionaire inventor and CEO, the fictional Tony Stark, also known as Marvel’s Iron Man, worked his way to the top of the corporate ladder while repeatedly saving the world on the side.
When you were in school, did you ever work on a group project? If so, you probably remember that some went well, and others weren’t as synergistic. The same thing is true with brand partnerships. Sometimes co-marketing works because each brand pulls in a new audience and the two are able to learn from one another.
Everyone has loyalties to their favorite brands, but there’s a good chance your favorite products are the result of two separate brands working together.
In college, I took a class on graphic design. One requirement for the class was to have working knowledge of Adobe. Since most of us in the class had no idea how to use Adobe’s expansive design suite, my school invited an implementation partner to visit and show us the ropes.
A solid co-marketing partnership is one of the better ways to reach a previously untapped audience, generate positive publicity, and create a wealth of valuable marketing collateral. When done right, it’s a mutually beneficial, thoroughly productive way to boost your marketing efforts as a whole. Aligning yourself with an industry peer can pay off in spades, but these kinds of relationships aren’t easy to start […]
Editor’s Note: This post was originally published in March 2013 and has been updated for accuracy and comprehensiveness.Source
Let’s say you’re buying a new phone. You probably also have to buy a screen protector and case. But, never fear — The phone store has an array of both from different companies. They are bundled with the phone for a lower price.
Co-marketing campaigns can be undeniably effective for increasing brand awareness, reaching new audiences, or creating amazing — and potentially delicious — new products.