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How to Turn a Case Study into a Customer Success Story
Expression, passion, style, persuasion, authenticity.
Hone your craft: learn how one successful jeweller turns her feed into a curated work of art
Melbourne sculptor and jeweller, Camilla Gough handcrafts bespoke pieces of fine jewellery for individual customers and exhibition. Camilla’s formal training is in sculpture and every commissioned piece can be viewed as a small piece of art. Here’s how Camilla uses Sked Social to display her art on social media, design a cohesive feed, collaborate with her social media manager and get insights to adapt her […]
Tasty Bites of Content: Food Shot Uses Sked to Turn Their Followers into Customers
How Foodshot uses Sked Social to help their clients turn followers into customers Foodshot is a marketing agency specifically for the hospitality industry. They’re a team of marketing experts who work with restaurants, cafes and bars worldwide who want to squeeze more out of their marketing budget by implementing a comprehensive strategy. A huge piece of the marketing pie is social media, and Foodshot uses […]
Designing the Perfect Strategy: Frockaholics at Momento Dezigns’ Perfect Social Planning
Momento Dezigns is a small fashion boutique in Canberra and Frockaholics is the online side of the business. They serve up the perfect mix of the most covetable designers and latest fashion trends from Australia and around the globe. A strong social media presence is important for anyone in the fashion industry, especially during a time when many people only have the option to shop from […]
Sports retail win: how Cricket World Moorabbin organizes digital assets and sources UGC with Sked Library
Cricket World Moorabbin is a sports retail store that specializes in Cricket gear. They aren’t just a basic sporting retailer though. They’re changing the way athletes do their equipment shopping providing: an online ‘3D Cricket World’ where Cricketers can virtually touch & feel the equipment from the comfort of their own home a Showroom with a High End Layout & Presentation of Cricket Equipment like […]
How Active Truth uses Sked Social to build community and create deep connections
Active Truth is a woman-focused activewear company based in Australia. The brand was born out of the consciousness that all types of women are active and that representation is especially important in this space. The Active Truth team is passionate about representing women in all their beautiful, diverse shapes and styles. We connected with their co-founder, Stevie, who explained, “We started Active Truth because we […]
Weathering the storm: How the travel and tourism industry can survive when nobody is allowed to travel
There’s never been a more challenging time to work in the travel and tourism industry – but resourceful operators are already coming up with strategies to weather the storm. Sked Social is hosting a series of educational sessions with industry experts to help you upskill during this time of global turmoil. The second of these ‘Upskill and Chill’ webinars, ‘Tips & Tricks in Travel & […]
Gorilla marketing: How social media can help save a species
For Amy Bond, a school science project sparked a lifelong fascination with mountain gorillas. Today, she’s using the power of social media to ensure future generations have the same chance to fall in love with these majestic animals. Amy is the Associate Director of Marketing & Communications for Gorilla Doctors, the only organisation in the world providing direct, life-saving veterinary care to both mountain and […]
How A Leading UK Agency Uses Instagram To Drive Sales For Clients
London-based digital marketing expert James Russell, the founder of FloSocial, is focused on closing the gap between social media and sales. James’ interest in digital marketing was first sparked when he created a website for his own personal training business. He soon found himself specialising in social media management and content creation, website development and SEO optimisation for lifestyle brands and businesses, helping to give […]
How top skincare brands use Instagram to engage their audience and drive sales
Whether you fork out a week’s salary on a morning moisturiser or prefer an all-in-one solution that just happens to be on sale in the supermarket, the odds are your skincare purchases are the product of some highly strategic marketing happening from product conception all the way to the shelf it sits on. For skincare marketers tasked with getting their brand out there and staying […]