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How to Explain Secondary Audiences to Anyone

When I was a child, I really wanted an Easy Bake Oven. Every time I saw a commercial for one, I was glued to the TV, marveling at the kids on the screen baking mini treats with their friends and parents. Seeing those ads, I knew they were made just for me. In reality, though, the main — or primary — audience was my parents. […]

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