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Should You Be Blogging For Enterprise Customers? Yes, Here’s Why.

When I sit down to write a blog post, I stick to a routine that has some flexibility. The way I write changes from time to time, but two things never change: who I’m writing for, and how to deliver the best experience. When you sit down to write, what are some of the questions you ask yourself? Are you keeping your audience in mind? […]

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The Top 3 Reasons Consumers Read Blogs in 2020 [New Research]

In 2020, there’s no question of whether or not blogs generate leads. In fact, marketers who prioritize blogging as a marketing strategy report 13-times the ROI of companies that don’t. However, many marketers still worry that blogging’s effectiveness could be losing steam. Fears that “blogging is dead” haven’t been eased by research. Recently, when we polled over 300 people to ask them how often they […]

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Does Your Blog Need Its Own Social Media Channels?

If you were to take a quick scroll down my Instagram feed, you’d see the three types of accounts I follow: reality TV stars, musicians, and food bloggers. Yes, you read that right: food bloggers. And, while it might sound a little out of the ordinary that blogs are popping up on social media channels, like Instagram, it’s not an out of the ordinary practice. […]

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What You Need to Know About Millennial Blog Readers

I’m a millennial. Every time I think about making a big purchase, want to learn about new Twitter or Facebook updates, or even plan a trip, I do research. And I always take the same first step: I read a blog post I find on social media. You may run a blog that’s struggling to gain millennial readers. Your problem might not be the content […]

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