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The Ultimate Guide to Branding in 2020

Products are never just products, right?

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How to Tell a Compelling Brand Story [Guide + Examples]

Last year, a buzzword ripped through the content marketing space that most marketers were surprisingly thrilled about and eager to implement. Shockingly, it didn’t start with “virtual” or end with “intelligence”. Instead, it was what attracted most marketers to the industry in the first place — “storytelling”.

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7 Australian Companies with Great Taglines [+What Marketers Can Learn From Them]

It’s no secret that people who live in startup-filled cities have seen some of the wildest brand names.

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How to Craft Brand Messaging Your Target Audience Will Love

As a consumer — and a marketer — one of my favorite brands to watch is Taco Bell. In the last five years or so, Taco Bell has begun making strides in its brand messaging.

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